Kevin Anthony, critically acclaimed as the premier talent out of Michigan is the breakthrough in the industry. Kevin Anthony was born in Newark, Delaware on October 3rd 1991 and raised between Puerto Rico and the U.S. Starting from humble beginnings with nothing more than a pure passion for his craft, it’s his talent, his passion and what he is mostly committed too that has led him to the point of success.
Only a year into his musical moniker he has captured audiences in the U.S.A and on the International level. Capturing the eyes of many award winning producers, artists and top names in the industry –all giving him elevation. Guided by his daily emotional afflictions, relationship mishaps and life in the fast lane, has brought forth this emerging artist to the forefront, creating his own style of music genre which he deems “Urban Pop”. Kevin Anthony is not just a new face in the industry; he is the future of the industry. This is an exclusive interview with Anthony, on his thoughts and career moves.1. How long have you been in the music game and how did you get started in the first place?
- How long have you been in the music game and how did you get started in the first place?
KEVIN ANTHONY: Under the name Kevin Anthony, I’ve been in the game since 2012 which makes it about 2 years. I’ve been developing my self and growing since 2009 though.
- Who were your first musical influences that you can remember?
KEVIN ANTHONY: I’m a 90’s, Early 2000’s person so many of the artist that are from the top 40 in that era are artist that influenced me today.
- Which artists are you currently listening to? And is there anyone of these that you’d like to collaborate with?
KEVIN ANTHONY: I listen to Jonn Hart, Rayven Justice, Baeza, Iamsu & other independent west coast artist. Honestly, I listen to everything from country to pop tho.
- Have you suffered any ‘resistance’ or skepticism from within the industry and fellow artists, and if so how have you handled that?
KEVIN ANTHONY: YES I HAVE!! It’s mainly been fellow artist or some people from the public. I just stay In my lane and know that I have something great to offer that the industry can appreciate even if those skeptical people can’t.
- Do you consider video an important part in promoting and marketing your music?
KEVIN ANTHONY: Yes, we are in a visual era and people really wan’t to watch you sing…not just hear you.
- Studio recordings or performing live in front of an audience, which of these do you prefer most and why?
KEVIN ANTHONY: I would be in the studio 23 hours a day if I could, but I really love being in front a crowd and performing. It’s a tie.
- Tell us something about the beats and music production on your releases. Do you write and compose them or do you work with other writers and Producers?
KEVIN ANTHONY: I write & compose all of my songs myself. I’ve been using influential west coast with pop melodies & that’s what makes me…me. I have specific producers I work with. Beto Beats is my westcoast producer I created “The New Me” my newest EP with.
- On which of your songs do you think you delivered your personal best performance so far, from an emotional and technical point of view?
KEVIN ANTHONY: I would say “Pumpfake”. I go thru plenty of situations that the song is talking about so I really connected with it.
- Which ingredient do you think makes you special and unique as a performing artist in a genre overflowing with new faces and ideas?
KEVIN ANTHONY: My latin background, my youngish appearance but once you get to know me you start to realize I’m a little rougher around the edges than what my persona gives off. My style is much different right now, I just have a unique element in a gapped lane.
- If you were forced to choose only one, which emotion, more than any other drives you to stay in this tough business. Is it joy, anger, desire, passion or pride and why?
KEVIN ANTHONY: I honestly don’t know…It’s between pride, & passion/anger. All 3 are inside me and & my desire to make it can can be attracted to those 3 labels.
- Which aspect of being an independent artist and the music making process excites you most and which aspect discourages you most?
KEVIN ANTHONY: What excites me is making the songs that I want to and I can control everything from content to what ideas I’ll use to market and promote. The aspect that discourages me the most would be the lack of funding.
- Tell us something about your songwriting process. What usually comes first the lyrics or the beats?
KEVIN ANTHONY: The beat definitely comes first….I start making the melody mumbling words and then I think of what topic I want to talk about that I live, & start creating the flow scheme.
- How involved are you in any or all of the recording, producing, mastering, and marketing processes of your music. Do you outsource any of these processes?
KEVIN ANTHONY: I have an exclusive engineer “Willie Green” who takes care of my vocals. I’m an audiophiliac and hands on with him when I record. I have him mix & master my tracks. When it comes to the marketing I take care of all of that. I’m a marketing student at college so I have an idea of how things work. I also have a friend who films my videos so I keep a lot of the tools insource.
- The best piece of advice in this business you actually followed so far, and one you didn’t follow, but now know for sure that you should have?
KEVIN ANTHONY: The best piece of advice is to brand yourself & be different. Put your money in the right spots so that you see the best results. One’s I didn’t follow as much were jumping ahead and approaching certain contacts a way that I shouldnt have.
- At this point, as an independent artist, which is the one factor you desire most, and feel will undeniably benefit the your future (for example increased music distribution, better quality production, more media exposure, bigger live gigs etc…)?
KEVIN ANTHONY: The 1 factor I desire most is the media exposure & Bigger live gigs definitely. Those 2 would catapult me to where I’d like to be.
- Do you consider Internet and all the social media websites, as fundamental to your career, and indie music in general, or do you think it has only produced a mass of mediocre “copy-and-paste” artists, who flood the web, making it difficult for real talent to emerge?
KEVIN ANTHONY: I honestly believe it’s a bit of both. It definitely makes those artist that have the potential to go big harder to find but it comes with its pros and cons as many things do.
- Could you tell us something about your latest singles and EP release and where fans can find them?
KEVIN ANTHONY: “The New Me” is a 3 track EP that shows the world my new sound my writing style & who I am so far as emerging artist. My new EP is available everywhere online. Spotify, Amazon, Itunes & just about every digital retailer.
- Which song (or songs) in your catalog best describes the sound and style you ultimately want to consolidate and why?
KEVIN ANTHONY: On my new EP there is a bonus track called “My Name”. It’s catchy, relatable, and the sound behind the production is very detailed to me. This is the style I like because I like big bass styled Rnb songs…I love pop stylized tracks with catchy writing styles.
- What do you think is the biggest barrier you have to face and overcome as an indie artist and label manager, in your quest to achieve your goals and wider spread success?
KEVIN ANTHONY: The biggest barrier would defnitely be the funding. As an indie artist you basically have to fund everything & it’s something that isn’t readily available to every artist. Some artist have the talent but not the money and unfortunately money & talent need to go hand in hand more often than not in the business.
- What is the ONE thing you are NOT willing or prepared to do EVER, in your quest to achieve a successful musical career?
KEVIN ANTHONY: Change who I am, change my musical context. I’m not changing for anything nor am I going to personify something or someone that i am not. I believe in keeping it real and I don’t want to turn into a carbon copy industry singer. I’ll remain me & portray who I am.