The EDM scene has yielded plenty of artists who have found their way to widespread radio success. Among these artists Jon Alkalay and his new single “Dream in Black & White” refreshes the minds of Dance & EDM fans as to why they fell in love with this sound in the first place. Growing up in Brazil and later on moving to Austin, TX exposed Jon Alkalay to many different influences.
However he says that it all started at home. His dad was a classical music aficionado and baritone and his mom, who emigrated from Portugal, continues singing Fados. Besides these huge influences, Jon grew up listening to different Latin, American and European pop, rock and EDM, which is all reflected in the music he makes.
He clearly shows that he has an EDM style that uses an impressive mixture of disco, techno and Pop gurgles throughout his music as well as the smooth mystical undertones that carry the listener through the different synapses of the brain. Furthermore Alkalay is one of the very few music EDM artists and producers who actually sing their own songs. Ask David Guetta or Zedd to do that!
“Dream in Black & White” brings fans a sound that inspires bursts of varied images in your head and takes you back to a specific time where you felt free. This dance inspired powerhouse of a song features energetic paced verse while the chorus is meant to invoke a type of relativity between the listener and the music itself.
With his new single, Jon Alkalay looks set to build on the success he has enjoyed over the past few years, playing to his strengths as a musician and singer, as well as experimenting with new styles.
Though I don’t think Alkalay needs to experiment or push a lot more boundaries, because he is already seated in the crossover pop music lexicon. “Dream in Black & White” feels like a wrap up of his previous productions in the electro-pop sphere and a potential move to something slightly different, though we will just have to see.
His sound has matured, developing far beyond the type of music that is suitable for a simple DJ set. There is an undeniable feeling of intent, an intangible sense that Alkalay has poured himself into the production on the single.
With each successive listen it becomes more apparent; every single note has a purpose, every snare hit and synth squeal was methodically placed and painstakingly produced. Jon Alkalay attention to detail is stunningly thorough, every single beat has been toiled over, worked and re-worked, until what is left is nothing short of perfection on “Dream in Black & White”!
OFFICIAL LINKS: Artist Website – CdBaby – Soundcloud – Facebook – Twitter – Youtube
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