We meet with the Founder of Griffiths Records, Lewis Griffiths, for the second time in recent months, to discuss ongoing events and upcoming novelties.
We meet again, for interview number 2
We do indeed mate
On the previous occasion we spoke of a King Tubby release, did it not chart in Mexico at number 18?
It didn’t, The Lost Dubs LP ended up at number 9 in Mexico, 18 in Turkey and number 30 in France. We done our homework and found that Tubby’s biggest fan base after London was in Mexico and France so we targeted the latter territories. Turkey was a bonus.
Griffiths-Records also released a single from the album which charted in the iTunes Reggae charts.
That was not intentional. Off the back of the LP doing well, Ghost charted in the UK, iTunes Reggae chart and ended up at number 2. To be honest number 2 was the icing on the cake after the LP doing so well. You know, we’re looking at the charts man, and there’s us sat above the likes of Bob Marley, Harry J and The Allstars, Dave and Ansell Collins, Jimmy Cliff etc it was quite a thing. The only reason we were kept off number 1 spot was due to Sean Paul and David Guetta. Personally, never heard of the Guetta but apparently he’s current, so we’ll take that all day long.
You are known for staying grounded, what were your personal thoughts of the chart positions?
Well, if you look at the other labels in the top 5 of the charts that being Island, Ministry of Sound, Def Jam, Universal and then ourselves, you have to happy with it. Makes all the hard graft worthwhile. Ghost was also Tubby best-selling single to date too. No complaints here.
Was The Lost Dubs well received on other platforms, Spotify for instance?
Yeah it done well on there too. It was at one stage Tubby’s most played track, albeit we haven’t checked for a while.
How were tracks from The Lost Dubs received by Tubby’s fan base?
Obviously from the chart positions it was very well received.
Any imminent releases from the record label at all?
We have recently finished an Augustus Pablo Meets King Tubby LP, titled The Messenger. The art work is now completed; it has been mastered and is currently being distributed. Release date will be August 3rd 2018. We are also thinking about releasing a Rude Boy sounding LP with instrumentals on the same day. It isn’t logical to do that and goes against what other labels do but there is an element with us of ripping up the rule book and doing it anyway. I can’t help but go against the grain to whatever we should be doing. It’s all about pushing boundaries. Has to be said the Rude Boy LP is one of my favourites to date from what I have heard with the mastering that is currently underway. There’s Hammond Organs going off on the tracks, dub beats, piano’s it’s a proper sounding heavyweight LP, do you know what I mean.
Where will the LP’s be released?
The same as Tubby, more or less every major digital platform. It will also be available on our website www.griffiths-records.com as hard copies.
Is it available to pre-order now?
Yes, if you go to the usual suspects of, Itunes, Amazon, Google Play, Spotify etc.
Off the back of the success of The Lost Dubs, how do you see the next LP’s selling?
It is hard to say really. Personally for me there is no place for number 2. Don’t get me wrong we were totally made-up with what was achieved with The Lost Dubs. That is also without disrespecting anyone and their hard graft to get us charted but I want number 1 that is what it is all about and where we deserve to be. However why would anyone be contented with sitting in at number 2. We won’t play second to fiddle to anyone. I have said before that is not arrogance talking, I can’t understand why anyone would accept second best. I also said in our last interview I don’t know what we’re striving for but what I do know is we are here to mix it up with the major labels. They have had the rub of the green far too long, the have got complacent with their success, constantly blowing smoke up each other’s arses, patting themselves on the back on social media, fuck’em we are gunning for everyone.
Talking of social media you have quite a female following on Instagram, what with the Steve Mcqueen comments, do you have to turn them away from the door?
(laughs) Never really thought about it to be honest. I wouldn’t say there is. I don’t consider myself much at all, never will, I really don’t know what to say. I’m not on social media enough, so I wouldn’t know. What I will say though is that we are always very grateful that people take the time to see what we are up to.
I take it you are still not a lover of social media?
Na man. It is shocking. If it wasn’t for promoting what we do you wouldn’t catch me near it. Grown men taking selfies, totally understand women but men, please. We are not talking boys it is men in their 40’s+. Where I am from me and my mates don’t do that. It comes across to me these men all want their ego’s massaged by middle aged desperate women, that is the truth of it all. It is all about the look at me brigade! Nobody really gives a fuck, surely? Post on a charity or something worthwhile instead of your own self-importance. I overheard two women talking on the tube a few weeks back. They said a friend of theirs must be popular due to the amount of likes she receives on Facebook. Fuck me, is that really what the world has come to? Each to their own but I don’t want to be part of any of it. I like to keep myself, my friends and my family private.
What do your friends and family think of the success of the charts?
Don’t know really, we don’t sit around talking about it. To be honest I don’t think anyone gives a shit, I like it that way. I know my mum was proud, that is good enough for me. If we all meet-up, we have a drink, talk about football or whatever is going on in the world. We had this conversation before, you can’t gauge success. Success to one person is completely different to how someone else sees it. Being surrounded by beautiful people all getting down to the same vibe does me, nothing to do with coin
Are you still on course for releasing 4 LP’s a year?
Yeah. Possibly 3 this year, 4 next, who knows. Hopefully we can keep churning the music out for the next 4/5 years.
Is it Reggae, Dub genre only?
To be honest I am unsure. I know unheard funk tracks are available soon from the source we got the reggae from, so we may venture down that path. There is an element of self-destruct in me, if things are going well I’ll fuck it off. If it all needs mixing-up, it’ll happen, so we’ll see. I would never let us sit on the fence so everyone knows what we are up to next. I can’t allow ourselves to ever get complacent or stale. Whatever happens, happens at the end of the day.
Do you not like to play it safe?
Not really but there is also the fact that people put their trust in you to deliver. I wouldn’t ever cross the line with the two.
Next move for the records side of the business?
We have just done a publishing deal with BMI as well as Downtown’s dmpgroup who now look after our global digital releases. They both are great at what they do and represent a catalogue of who’s who of musicians. I will go through every deal with a fine toothcomb so that we know we won’t be getting screwed down the line. Right now all seems cool, I am sure it will stay exactly that. There is also talk of hooking in with a licensing/synch deal with a crowd that works with Hugo Boss, Absolut Vodka, Rimmel London, Aston Martin and so on, people we want to be working with really. I cannot talk about it at the moment, so watch this space. Yeah, so everything is looking rosy! We are blessed man.
And yourself for the future, is the move to Spain approaching fast?
That will never change, it’s always there in the back of my mind. Right now though I’m off to take a few selfies. (laughs). Cheers for taking the time to interview us.
Official Link: www.griffiths-records.com