The Gift hails from Otara, South Auckland and has been rapping, singing, song-writing, and producing for 11 years. He has recently dropped his latest mixtape titled, That 80’s Kid. The mixtape which contains covers and originals, features Spewer, Dash, K.S. Wall, Illy Bandita, Chunkz, and Steez.
The whole mixtape has a cohesion and unity to it that few others in the genre can match. No lame skits, no stupid interludes, just wall-to-wall West Coast funksmanship coming from South Auckland! As for the lyrics, they’re sharp and absolutely on-point; there is a simplicity and economy to his rhymes, but there’s no question they are devastating. And The Gift’s flow is, well, about as smooth as you can possibly get. Pound-for-pound one of the sweetest, smoothest emcees has to be The Gift. He’s just butter on the mic, and he makes it seem effortless.
After hearing That 80’s Kid I have no idea how this is not going to be a mega-chart-topper. Vocals are superb throughout, guest spots almost all shine consistently yet never overpower and instrumentation and production are brilliantly done. The smooth, sleek one-two punch of solo openers “I’m New Zealand” and “Hydromatic feat. Dash & Spewer of BDUB” roll out the red carpet and when “Bring The Funk Back feat. Illy Bandita, Steez & Chunks” drops, it is literally spine-chilling.
“Bed” is spot-on and it is hard for me not to hit repeat and just play the album through that track over and over. All of the tracks are laced by soulful keyboards, thoughtful raps and beautiful bass. The songs are unreal and can be enjoyed over and over again. The Gift has the ability to appeal to all. All of the songs are extremely memorable, and I find it hard to believe that anyone couldn’t enjoy this album. Listening to it soothes you; it makes one feel better.
The Gift is a complete hip-hop artist, with the ability to rap and produce amazingly well. Any hip-hop fan will appreciate this, but it’s great even if you like Soul/R&B, Jazz, Blues, Funk, anything, this is a great find. You won’t be disappointed.
The Gift somehow balanced the perfect beats and bass with the laid back flow and choruses to make some of the most likeable hip hop songs. In the past few years the rap scene has been constantly played out, but The Gift has come out with a fresh and original new style that is sure to appease rap and hip-hop fans alike.
I have to say, The Gift seems to have just the right personality to make it big. He comes across as intelligent, reflective, fun to listen to, and has a good, rhythmic flow. He spends less time cussing, and more time reflecting on life, having fun, and surviving in Otara, South Auckland.
That 80’s Kid is full of positive vibes, and every collaboration and appearance is memorable on it. The lyrical content of this album is also important. The Gift is definitely not the angry gangsta rapper in the manner of most of his contemporaries. Even when he does use stronger language The Gift always approaches his rapping style with sassiness as opposed to being overtly confrontational. That is why this mixtape is such an accessible and approachably funky, hip-hop affair!
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