SWEEEZY is the EDM project of multimedia producer, Jake Swesey. The project was started in 2013 and SWEEEZY’s first EP was just released in October of 2014. He has studied with Grammy-winning producer Jim Linahon as well as Markus Burger of Septer Media Group. Jake has also been shadowing Tom Tatman (Catamount Studios) in Cedar Falls. Jake is the Webmaster for the Beta Nu chapter of Phi Mu Alpha – Sinfonia as well as the incoming Web Director for KULT Radio.
One of SWEEEZY’s latest releases is the track “Subversion”. To understand what makes SWEEEZY succeed so brilliantly is to realize why so many EDM artists fail. Exhorting a musical message is easy. Getting people to sit up and pay attention is a much more formidable task, one that’s proven too tall an order for the likes of many up and coming electronic producers in an overflowing mass market!
SWEEEZY sets himself apart by pulling off the neat hat-trick of sounding urgent, edgy and joyous. SWEEEZY is poised for club and for brow-furrowing headphone listening. The production on “Subversion” is so chillingly perfect that you might forget that the song has almost no melody to speak of.
Here and elsewhere, SWEEEZY exploits the universal and pleasurable properties of hard-hitting percussion and crunchy synths to draw us into his world. SWEEEZY plays to, and uproots our expectations by taking electronic music cliches and turning them on their heads. In fact this track is bundled into his “Hybrid” genre.
“Subversion” hits you like a storm, and before you know it, the track is over, and all you want to do is hit the replay button. Sounds, beats, moods and different genre influences come together to create an energetic EDM soundscape which is both distinct and enthralling. SWEEEZY is truly a global producer who has only begun to explore his potential!
If you like smart electronic music with a lot of flavor and deep beats, SWEEEZY should be on your playlist.