KING is a U.K. artist with music ranging from Rap music to Soul. With his unique blend of difference styles, KING is a very new breed of musician; a rapper, singer, song writer and performer. After the successful release of his free mixtape ‘Vanity Projects‘ which included the breakthrough hit ‘I Can Dance Too‘ which received local and national radio airplay in the U.K., King is has released his double-sided single first single ‘Born Of A Ghetto’ Child (along with a video) and “Wassup!”.
“Classic” is a word that is thrown around by hip hop fans pretty often these days in reference to their favourite artists. That being said, I personally choose to refrain from using the word unless I deem it absolutely appropriate to do so. The nice thing about KING is that you don’t need to use these over bloated and overrated words. The man knows his measure and musical pace. Something totally unheard of in the Hiphop world; King says, “I don’t attempt to make music that is clever or deep. I just write what I feel like writing or what I feel needs to be written. If it requires some thought, talent or artistry to pull off, all the better.”
Determining what makes a rapper great can be difficult. It’s always a moving target, and very few people have bothered to show their work. KING’s style is accessible but not juvenile. He’s extremely versatile, with an uncanny natural rhythm regardless of the beat provided. His start-up catalogue has the depth of an extreme workaholic coupled with a level of quality that shows virtually no wear and tear on his craft. His vocabulary exposes an extremely prevalent intelligence. Most importantly, however: he raps about the things you probably care about, at an extremely proficient level and in an engaging way.
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His double-sided single single “Born Of A Ghetto’ Child” and “Wassup!”, are ridiculously earnest. It is as if KING is incapable of a musical lie. If only every Hiphop Hartist was as honest and not turning into a corny braggadocio refrain at every opportunity, the genre would be able to expand its horizons beyond the bling bling aspect.
We are in no danger of that with this single. I’ll answer the most asked question right out the gate: this is an essential a rap record. KING sings and does his own rapping. He hits me right where I am: his lyrics show a real grappling with simple things. While the beats largely accomplish everything I need all good rap beats to do – move, bounce, growl and snap – it is KING’s verbal wrestling with life’s matters and his own emotions that separate him from virtually the entire field of rappers currently working. It is unpretentious, sincere and probably the most honest rap in recent memory.
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