Jive64 is made up of industry veterans Roy Cohen (production, composition, & backup vocals) and songstress Ella Tadmor (lead vocals). The two musicians paired together to create a pool of ideas that has generated into an energized sound somewhere between 80’s retro synth-pop and current electro-house trends. Their diverse and interesting backgrounds provides key elements in them understanding and honing in on their targeted markets. Roy Cohen by day works for a major Tel Aviv advertising agency and Ella Tadmor is a lecturer in Israel, extending her knowledge to others in both musical as well as vocal education.
Roy also operates his own recording studio, Jive64 Studios, which has enabled him to transcend any barrier between artist and producer. He has complete creative control over making the pair’s music sound exactly as it does.
Jive64 have been gaining chart topping positions in their home country of Israel and even markets in Australia and Sweden. Mastering of the hits “Not a Prince” and “Right Vibes” was handled by the famed Tom Coyne (Britney Spears, Beyoncé, & Kelly Clarkson).
With the release of the album, “The Surprising Obvious,” Jive64 are looking to gain more international radio attention and expand their ever-growing fan base across the world.
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If you’ve been searching for something very fun, electronic and pop with a heavy 1980’s vibe, Jive64 is for you. What you’ll enjoy most about Jive64 and their latest album is that it is unlike anything on the radio today. They are not trying to follow any popular music trends; Roy and Ella clearly know what genre of music fits them best and this album feels very retro while being extremely modern at the same time.
First off, you’ll love the instrumental backing and solid dance beats. It’s an odd blend of what made 80s music so much fun while somehow keeping the album’s pulse and overtones set on the immediate future. The music is carefree and the lyrics are also interesting, not entirely deep but at the same time, never being overtly frivolous or without a message.
Sounding much like a Rhythm & Soul diva stepping straight out of Harlem, Ella Tadmor’s vocals really standout and dominate throughout the album. While some of the vocals are processed and run through computer tweaks, creating entertaining variations and interludes, Ella ultimately sings in a very raw, organic manner and is able to really communicate emotion and depth. You constantly get the feeling that she is clearly aware of how her singing and her voice can change the entire tone of any song or album. Not to be underestimated, is Ella’s magnetic physical presence, which ties in perfectly with her powerful voice.
Roy Cohen on the other hand, is clearly influenced by the sounds of the 80’s but at the same time fresh, modern and genuine sounding. Roy’s great production, musical arrangements and songwriting abilities run across all the album tracks. I can see his songs catching the attention of the industry and wouldn’t be surprised if he’s asked to pen music for some famous artists as well, in the process.
Its not often you come across an album full of bouncy, retro modern electronica from a very promising talent like this. Jive64 are single-handedly reviving a lost genre. Their entire album is artistically brilliant synth-pop.
“The Surprising Obvious” spawns a host of highlights, from the title track to “Not A Prince,” “Dusk (Cuban Missile Crisis Edition),” “Right Vibes,” “Arrpegiator Sound (Give Me The Beat)” and “Share The Light.” But you’ll love every track on this album. It is sexy, energetic, funky, and unique for this era.
What else can you say about Jive64 except that this could be the start of something special. “The Surprising Obvious” is original, fun and every song is sharp and thoughtfully written.
Jive64’s 80’s flashback sound is addictively catchy and an awesome addition to the ‘retro’ scene, don’t miss it!
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