Sarantos seems to be everywhere these days. Ever since he hit his stride with the release of his first song among the over 2000 he has already written, Sarantos has grown more and more popular with audiences alike. He has always caught my heart with the soul that shone through his 80’s pop-tuned music from the beginning. Each of his song releases has been better than the last, growing and maturing and becoming stronger in every genre that he has explored. And he has explored many – Rock, Rap, Dance and even Country, with the latest release of “A Country Song”.
Sarantos supports each of his song releases – which are constantly done on a monthly basis – with an associated video. And even in this medium, Sarantos excels. With the limited funds you’d expect from an independent artist, he manages with creativity and dedicated persistence, to accompany each song with a very appropriate video that is usually well-scripted and filmed, almost perfectly acted and solidly produced.
Sarantos does not allow the fact that he is an indie artist to limit his will to market his talent across the board just like any major label artist does. Sure, his budget is smaller, but he doesn’t eliminate any areas of potential market penetration, he just scales everything down to suit his pocket; an intelligent choice that many indie artists do not follow.
Talent has never ever been enough in having a successful music career. It never was back in the days before all the new technology opened the floodgates. Imagine now, trying to stand out in a crowd of 1.23 billion monthly active users, 945 million mobile users, and 757 million daily users on Facebook, or among an average of 271 million monthly active users on Twitter. Or even between 1 Billion Active Users Each Month on Youtube.
The ‘information technology age’ has certainly given every musician the opportunity to use its marketing tools. But it’s not the ‘be-all’ and ‘end-all’ to success; it only provides the necessary roads to eventual and possible success. How you navigate those roads will determine success or anything less.
Sarantos has thoroughly understood this concept and has been slowly chiseling and grinding his way through the many marketing obstacles that most independent artists face. He is present on all the major social platforms, as well as being promoted on many music blogs when he releases any new material, and here he surclasses many indie artists.
Sarantos supplies the media an adequate amount of information about who he is, where his from, what his currently doing and even the intent of his releases, making it a pleasure for any media specialist to promote Sarantos’ craft.
If this all sounds silly and bland to you, try putting yourself in the shoes of any music reviewer or music promoter who receives the following email: “Hi my name Peter Blake, could you please review my highly anticipated new release, “Heaven on Earth”. If you need any other info, just Google me. Thanks Peter.”
Now write a 500-word article promoting Peter Blake! No thank you! And God bless artists like Sarantos who take their musical careers seriously, over and above the fact of whether we consider them musically talented or not.
In the good old days of vinyl, musicians were responsible only for what they created artistically. The label took care of the rest… and yet many failed miserably in achieving any success at all. Today artists are responsible for financing, creating, recording, producing, mixing, mastering, marketing and promoting their music on a day to day basis, and they still believe achieving success has become easier!
Maybe, if your approach is similar to that of Sarantos, you could stand a chance of being noticed, but it requires time and patience. Something that Sarantos Melogia seems to have an abundance of. Sure, his success is not guaranteed, as there are too many variable factors in the music business, to allow for any systematic calculations, but in the meantime Sarantos is playing the park, seizing all options and leaving no stone unturned…and he has the media rooting for him too!
P.S. All this of course, without forgetting that Sarantos has undergone several personal challenges with his father passing away a few years ago after a long hard-fought battle with lung cancer, dealing with personal health issues like asthma and allergies which affected his singing style and just going through life’s ups and downs. That’s why one of Sarantos’ main motivations to make music is to raise money to help health organizations. In fact 33% of any music related sales go straight to charity!