Beatmaker John Rodgers produces Hip Hop music which can be found on his website, www.once-a-day-beats.com. The Cincinnati, Ohio producer has always been surrounded by music since a child. He fell in love with Hip Hop at a young age realizing that it blends all genres of music. Rodgers’ inspirations are the greats of the 90’s Golden era. His music is sample driven and he says: “To me it’s like taking apart a puzzle and putting it back together however you want. I love Hip Hop!”
The prolific producer has continued to refine his sound and has never stopped exploring new sonic territory. This much is clear by running through his catalog or listening to his latest release, The Vitamins beat tape. All across the 13 tracks, John Rodgers reveals the fruits of his labor, with fresh, intricately layered beats and samples that demonstrates his absolute growth as an artist.
“High” opens with phat and a soulful vocal sample, while the four-on-the-floor backbeat on “Inspiration” sounds great, definitely striking the right tone. The drums sound extremely organic, holding the tune together nicely. The layered samples float in with a melodic repetition on “Breezy”, taking the listener from a street groove, into a euphoric-like state. Heavy bass-lines arrive with “Fresh”, which darts back and forth adding a polyrhythmic feel and dialing in a soulful atmosphere.
“In My Shoes” delivers a funky-but-mellow boom bap. I found myself moving my shoulders back and forth and swaying like the breeze. There’s a lot of air in this track. It’s really nice. John Rodgers’ beats seem to grow more natural with each passing track. The way he has incorporated ethnic Oriental sounds into “Trapanese” really puts the flair into his hip-hop beats.
All throughout The Vitamins beat tape there is such creativity and craftiness incorporated into Rodgers’ productions and what I like best is that he knows how to mix and blend a myriad of diverse sound samples into a cohesive music track. This is unfounded in most all commercial hip hop and rarely found on the underground scene, but Rodgers is definitely a producer who consistently challenges our thought processes. He is particularly engaging with “The Road” and “Pay The Price”, not to mention “Visionary” where he indulges in blending a series of contrasting influences with excellent results. John Rodgers is capable of taking soothing, half-remembered melodies and marry them to heart-stopping beats, for an infinitely accessible and fiendishly creative soundscape.
More than half of the songs on The Vitamins beat tape are totally awesome and the rest are no worse than great!