Texas artist JRS3 (Johnny Raymond Sanford III) has already received much acclaim in the Hip Hop/R&B world, with many of his songs quickly gaining national attention by earning prestigious placements on National Airplay charts.
His track “We Can Party” became one of the most requested songs with internet radio, charting for eight consecutive weeks. JRS3 is following up his two-sided hit single, “Red White Blue/You and Me” with his brand new single and video, “Coffee.”
The production, musicianship, cohesion etc., is again really top notch, a carryover effect from JRS3’s previous release, except this time around the track moves away from the overdriven guitars and is bathed in a bubbling electronic soundscape with low, down tempo spoken verses played against soaring, intensely sung adlibs, where JRS3 is able to forge his lung-bursting vocals.
JRS3 is great at making exemplary music, and beating all those less traveled paths. And this body of work demonstrates further artistic and professional growth, as he yet again finds an earworming hook to fit the song’s contrasting arrangement.
The lyrics are simple and straightforward yet the song invokes a lot of emotion, mainly due to the impact of JRS3’s fierce deliveries in the chorus parts. His vocals are top-notch whether rapping, screaming, or everything in between.
There is a reason, I think, why this artist continues to hold his own in the indie market. I really have to say that he started out strong with his debut and has only stepped onward and upward ever since. Continually reformulating his sound while not losing his style or identity in an ever-changing industry, JRS3 has delivered quite possibly his strongest song yet with “Coffee”.
Sprinkled in a modern electronic sound with a crisp beat backed by chunky bass rhythms, this track is sure to resonate with old and new fans alike. To fuel interest in the song JRS3 has also completed and published a video in its support.